About

Starting as a vision in 2022, Viaj Beauty has rapidly grown to become a trusted name in the beauty tech industry. Our innovative products, including red light and microcurrent masks, have garnered attention for their effectiveness and ease of use. The journey from a simple idea to a renowned brand is fueled by a lifelong passion for beauty and self-care.
“I’ve always been passionate about the intersection of beauty and technology. When I first started my career as a lash technician, I noticed a gap in the market for advanced beauty tools that are accessible and easy to use. This inspired me to create Viaj Beauty—a brand that empowers individuals to feel confident and beautiful in their own skin,” says Via, founder of Viaj Beauty.
Innovation & Inspiration
2023 was a turning point for Viaj Beauty as we launched our first collection of beauty tech devices, including our flagship red light therapy masks and microcurrent masks. These products quickly gained popularity for their ability to deliver professional-grade results at home.
“Working closely with experts in both the beauty and technology fields, we have been able to develop products that truly make a difference. Our red light therapy masks and microcurrent masks are designed to rejuvenate the skin, reduce fine lines, and promote a youthful glow.”

Community Engagement
At Viaj Beauty, we believe that beauty is deeply personal and unique to each individual. Our community is at the heart of everything we do. We take inspiration from our customers’ feedback and experiences, constantly innovating to meet their needs.
“We have a very engaged community who are always telling us what they want to see. We take a lot of inspiration from the comments we receive on social media and only create products that there is a demand for. It’s all about listening to our community and delivering products that make them feel confident and beautiful.”

The Future
“As a brand, we are committed to innovation and excellence. We aim to fill gaps in the beauty industry with products that serve a real purpose. It’s not about how much you spend on beauty, but how confident you feel. That will always be the ultimate goal for us.”
Looking ahead, Viaj Beauty plans to expand our product range and reach, continuing to combine cutting-edge technology with beauty solutions that empower individuals to feel their best. Our vision is to lead the industry in tech-enhanced beauty, setting new standards for innovation and quality.

Thank you for being a part of our journey. Together, we are redefining beauty with confidence and grace.